On November 28th 2024, Ben Urbain, creative lead at Glossy Branding Agency, will present his first talk at the School of Branding, delving into the intersection of AI and creativity. The session will explore the capabilities of Generative SaaS Models and Large Language Models (LLMs) and what they can—and can’t—achieve in the realm of branding and design.

Ben will take a practical approach to highlight the potential of these technologies while addressing the pitfalls and challenges that come with integrating AI into creative processes. The talk will provide actionable insights into navigating these obstacles, offering real-world solutions and exploring innovative possibilities that AI can unlock.

Whether you're curious about the future of AI in branding or looking to understand its practical applications, this talk is designed to spark new perspectives and conversations.

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