We are thrilled to announce the launch of Hybrid Blue, the game-changing active suit with smart features tailored for all occasions. This innovative suit is weatherproof, wrinkleproof, and washproof, offering unmatched convenience and durability.

Hybrid Blue is dedicated to supporting the urban commuter by seamlessly blending tailored sportswear and activewear. Their mission is to create products that are not only comfortable and easy-care, but also to disrupt the traditional suit industry through innovation in fabrics. Their fashionable designs are specifically crafted to benefit the modern urban resident, revolutionising the suit lifestyle.

Together with the Hybrid Blue team we created the brand strategy & art direction for the innovative brand.

Stay tuned as we prepare to unveil the case study.