Moovly
January 2017
Rebranding of an online video
animation software platform
Brendon Grunewald
Geert Coppens
Moovly
Software
Platform
Ghent
Belgium
Moovly, with its impressive track record, has revolutionized the world of online content creation in under 5 years. Their platform enables users to effortlessly create videos, presentations, e-cards, and more, all from scratch. Seeking to redefine their go-to-market strategy and overall identity, Moovly approached Glossy Branding Agency for a transformative solution.
In today's landscape, where convenience, stunning results, and deep insights are paramount for users, Glossy Branding Agency devised a strategy for Moovly to lead the way as an expert and thought leader. By positioning Moovly as a product brand rather than just a company, with an effortless and digitally-focused identity, Moovly aims to flip the funnel and prioritize the user experience. It's all about providing an affordable, intuitive, and simple cloud-based platform that empowers everyone to create captivating animated videos.
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