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December 2024

Masterclass: Generative AI. By Ben Urbain & Tim De Paepe

Do you want to learn what Generative AI is, what its applications are, and how you can get started with it? Then this Generative AI masterclass is for you.

Are you a creative director, art director, graphic designer, content creator, marketer, copywriter, or photographer, and do you want to learn what Generative AI is, what its applications are, and how you can get started with it yourself? Then this Generative AI masterclass is for you.

In the first sessions, we dive into the fundamental knowledge of what AI actually is, and we explain how neural networks work in an understandable way. You’ll receive up-to-date examples of AI usage, both in societal and business contexts. We’ll also address the ethical, legal, and environmental impacts of AI, giving you a holistic perspective on this rapidly evolving technology.

Next, we focus on generative AI in practice. You’ll learn how AI is used to generate content and discover the steps that lead to creating custom visual and textual output.

In the final sessions, we take it a step further: we introduce several advanced techniques in image generation using models like Stable Diffusion. Think of the visual interface ComfyUI, setting up image generation workflows, and leveraging techniques such as ControlNet, Image-To-Image, and LoRA to produce unique content. Whether you want to refine an existing image or incorporate your own styles and concepts, after this masterclass you’ll have a range of tools at your disposal to use AI the way you want.

Session 01
AI Fundamentals

Tuesday March 11th - 2025 18:30-21:30

Session 02
Generative AI in Business

Tuesday March 18th - 2025 18:30-21:30

Session 03
Models & Image Generation

Tuesday March 25th - 2025 18:30-21:30

Session 04
Advanced image Generation

Tuesday April 1st - 2025 18:30-21:30


Image 01 generated by the V6.1 Model by Midjourney

Image 02 generated by the Flux 1.1 Model by Black Forest Labs

Image 03 generated by the Ideogram 2.0 Model by Ideogram

Image 04 Generated by the Flux 1.1 Pro Model by Black Forest Labs

Image 05 Generated by the Flux 1.1 Pro Ultra Model by Black Forest Labs

Image 06 Generated by the Stable Diffusion 3.5 Large Model

More info here
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